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Content Encoding

Unicode encoding rules for HTML content inside Divi 5 block JSON attributes.

Quick Reference

What this documents: How HTML content must be encoded inside Divi 5 block JSON attributes using literal unicode escape strings. Key data structures: \u003c (<), \u003e (>), \u0022 (") — literal 6-character escape strings in content.innerContent values. Last verified: 2026-03-12

Text Block Encoding

HTML content inside Divi text blocks MUST use literal 6-character unicode escape strings in the JSON — NOT JavaScript unicode escapes. These map to:

Escape Character Usage
\u003c < Opening HTML tags
\u003e > Closing HTML tags
\u0022 " Attribute quotes

Correct Encoding

"content": {
  "innerContent": {
    "desktop": {
      "value": "\\u003ch2\\u003eHeading Text\\u003c/h2\\u003e\\u003cp\\u003eParagraph content here.\\u003c/p\\u003e"
    }
  }
}

This renders as: 

<h2>Heading Text</h2><p>Paragraph content here.</p>

Testimonial Block Exception

Unlike text blocks, testimonial innerContent renders as plain text, not HTML. Appending unicode-encoded HTML tags results in literal escape sequences displayed on the page. See Testimonial Rendering Gaps.